When I opened Photo Nottingham back in 2002, the first thing I did was to have a brochure printed and attend networking events to meet potential clients in the local area. Shaking hands and discussing business over breakfast, the first impression I gave of my business was me! What I said, the way I was dressed and of course the brochure.
I’ll be honest, if I could go back now I would change some things… but for better or worse I represented my studio in person and on paper and spent a fortune on leaflets, business cards, posters and (of course) adverts in the Yellow Pages!
Skip forward 16 years and the situation is entirely different. Most of our clients find our studio online, searching on Google or finding us on Facebook. So now their first impression of my business is my website and social media presence.
We all spend a lot of time and money making sure our website looks great, but how many of us put a portrait of ourselves on our website or take enough care when choosing our profile picture on Facebook?
LinkedIn have announced that having a profile photo results in up to 9x more connection requests and it’s not hard to understand why. Firstly, you can tell if you’re sending a requested to the right person (is that the same Stuart McIntyre I met at that event the other day?) and a photo instantly makes a profile seem more like a person.
So if you need to upload a profile picture online, then which photo do you choose? You could upload your favourite photo from a holiday, or even a selfie, but I believe that a professional photo makes a far better first impression.
Here’s an example for you: which of the 3 photographers below would you hire?
Of course, it’s a trick question… all three are me! Or rather, they’re all photos I’ve used as my profile picture on social media in recent years. I hope you agree that this last image gives a far better first impression of me as a photographer and a businessman, but this is actually the first time I’ve had a professional portrait taken for my online presence.
Like many others, I had put off having photos taken. We hear the same excuses time and time again, so let’s address them here and now:
“I don’t like having my photo taken”
Well it may surprise you to hear that I’m not overly fond of the limelight either, but the truth is that it’s our job to make the process as fun and easy as possible. Despite my original hesitation I had lots of fun creating my headshots in the studio.
“I don’t know what to wear”
Let us help you! Our stylist Sarah has a fantastic eye for makeup, hair and clothing to represent your brand and for £30 she can style your photoshoot to ensure you look fantastic in every photo.
“It’s going to be too expensive”
A photoshoot at the studio can be as little as £89 including a fully edited digital photo of your choice which you can use online and in print.
In case you need any more convincing to step in front of the camera, here are a few words from Adam Harris at Fresh Mindset: “I refresh my corporate photos at least every 18 months to keep my profile current and represent who I am. Stuart always ensures I get the best looking photos which suit my target market and I use them to represent me and my brand on social media, websites and publications.”
So no more excuses! Get in touch and let’s create a great first impression of you and your business.
Find out more about our headshots photography